Tuesday, January 26, 2010

Something Inexplicable: Ben & Jerry's

Ever since the first lecture of Music15 - The Beatles, I've wanted to eat a pint of Ben & Jerry's Imagined Whirled Peace flavored ice cream. That craving slowly evolved into what it is today: a desire to try all the flavors put out by B&J's. Why the f...

I have no idea. Perhaps, it's their different approach to mass-marketed ice cream, or the genuinely good message they're trying to spread about natural products and supplier-consumer relationships. I've thought about it, again and again, but I still can't point my finger at any one reason for this strange desire. Call it a guilty pleasure, an abandonment of my values, a traitor move, but I'm doing it...

One flavor at a time.

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